About:
A seasoned creative professional, I lead teams and projects to deliver engaging visual and verbal content across diverse platforms. As Head of Creative Services, I leverage industry-standard tools like Adobe Creative Suite to produce innovative solutions that resonate with target audiences and achieve client objectives.
My passion for impactful design extends to my work as a Creative Designer at VVMVP, a non-profit organization dedicated to social welfare and cultural heritage. I utilise my skills in graphic design, branding, and creative content writing to craft compelling narratives that amplify the organisation's mission.
In the dynamic freelance arena, I specialise in social media strategy and branding, driving significant growth for clients. Recent campaigns have yielded a 30% surge in follower engagement and a 25% increase in online brand interactions. My design expertise shines through projects like the distinctive logo for "The Idea Republic," which contributed to a successful brand launch.
My approach combines data-driven strategy with creative flair, ensuring that every social media initiative aligns with client business goals and fosters meaningful audience connections. I am committed to delivering measurable results, fostering long-term client relationships built on trust and satisfaction.
My passion for impactful design extends to my work as a Creative Designer at VVMVP, a non-profit organization dedicated to social welfare and cultural heritage. I utilise my skills in graphic design, branding, and creative content writing to craft compelling narratives that amplify the organisation's mission.
In the dynamic freelance arena, I specialise in social media strategy and branding, driving significant growth for clients. Recent campaigns have yielded a 30% surge in follower engagement and a 25% increase in online brand interactions. My design expertise shines through projects like the distinctive logo for "The Idea Republic," which contributed to a successful brand launch.
My approach combines data-driven strategy with creative flair, ensuring that every social media initiative aligns with client business goals and fosters meaningful audience connections. I am committed to delivering measurable results, fostering long-term client relationships built on trust and satisfaction.
Soft Skills:
Creative Direction & Leadership | Graphic Design & Branding
Social Media Strategy & Management
Hard Skills:
| Content Creation & Copywriting
Adobe Creative Cloud | Typography & Photo Retouching
Marketing & Communications
Adobe Creative Cloud | Typography & Photo Retouching
Marketing & Communications
Work Experience:
Social Media Strategist + Brand Consultant
Self Employed · Freelance, Varanasi, India.
Remote · Full-Time | Jun 2024 - Present
Handled:
Social media accounts for various clients, developing and implementing strategies that increased follower engagement by 30% and strengthened brand visibility.
Social media accounts for various clients, developing and implementing strategies that increased follower engagement by 30% and strengthened brand visibility.
Designed:
The company logo for "The Idea Republic," creating a distinctive brand identity that resonated with the target audience and contributed to the company’s successful launch.
Developed & Executed:
Social media strategies tailored to client needs, resulting in a 25% growth in online interactions and improved brand consistency across platforms.
Collaborated:
Directly with clients to ensure that social media content and branding efforts aligned with their business goals, leading to enhanced client satisfaction and repeat engagements.
Head of Creative Services
Omkareshwar Ashram, VVMVP, Khandwa, India.
Remote · Full-Time | Jun 2023 - May 2024
Strategised & Managed:
The ashram’s social media presence, achieving a 30% increase in online engagement and expanding the reach to new audiences.
Developed & Executed:
A comprehensive content plan, including the creation of newsletters, event promotions, and daily social media updates, which led to a 20% rise in event participation and community interaction.
Produced & Curated:
High-quality visual content, enhancing the ashram’s brand identity and driving a 25% growth in social media followers.
Launched & Optimised:
Targeted digital campaigns, resulting in a 15% increase in retreat registrations and contributing to the ashram's growth and community outreach.
The ashram’s social media presence, achieving a 30% increase in online engagement and expanding the reach to new audiences.
Developed & Executed:
A comprehensive content plan, including the creation of newsletters, event promotions, and daily social media updates, which led to a 20% rise in event participation and community interaction.
Produced & Curated:
High-quality visual content, enhancing the ashram’s brand identity and driving a 25% growth in social media followers.
Launched & Optimised:
Targeted digital campaigns, resulting in a 15% increase in retreat registrations and contributing to the ashram's growth and community outreach.
Creative Head + Social Media Manager
Gujarat Ashram, VVMVP, Vasad, Anand, India.
On-Site · Full-Time | Jan 2022 - Jun 2023
Led:
The creation and execution of digital marketing strategies, increasing social media engagement by 35% and expanding the ashram's online presence.
Designed & Published:
A monthly newsletter, reaching over 5,000 subscribers, to effectively communicate the ashram’s activities and spiritual messages.
Captured & Curated:
Event Photography, including courses, poojas, homas, and special events, resulting in a 25% increase in event participation and enhanced community connection.
Drove:
Promotional campaigns that successfully attracted a 20% increase in retreat bookings, contributing to the ashram’s growth and visibility.
The creation and execution of digital marketing strategies, increasing social media engagement by 35% and expanding the ashram's online presence.
Designed & Published:
A monthly newsletter, reaching over 5,000 subscribers, to effectively communicate the ashram’s activities and spiritual messages.
Captured & Curated:
Event Photography, including courses, poojas, homas, and special events, resulting in a 25% increase in event participation and enhanced community connection.
Drove:
Promotional campaigns that successfully attracted a 20% increase in retreat bookings, contributing to the ashram’s growth and visibility.
Freelance Graphic Designer
Self Employed · Freelance, Varanasi, India.
Remote · Full-Time | Apr 2020 - Dec 2021
As a Freelance Multidisciplinary Designer and Creative Consultant, I provided comprehensive design and branding solutions, including:
Design Awareness Post for Social Media:
Developed cohesive brand identities and crafted impactful design solutions for various clients,
encompassing logos, marketing materials, and visual assets.
Creative Consultation:
Advised clients on design strategies and creative direction to enhance brand presence and achieve business goals.
Social Media Strategy:
Designed and executed social media campaigns, creating engaging content and awareness posters to boost online visibility and audience engagement.
COVID-19 Impact: Throughout the pandemic, I adapted to remote work, creating awareness postersand social media content for clients amid challenging circumstances. The experience was marked byglobal uncertainty and distress, with lockdowns and widespread news of loss. Despite these difficulties,I remained committed to delivering effective design and strategic solutions.
Design Awareness Post for Social Media:
Developed cohesive brand identities and crafted impactful design solutions for various clients,
encompassing logos, marketing materials, and visual assets.
Creative Consultation:
Advised clients on design strategies and creative direction to enhance brand presence and achieve business goals.
Social Media Strategy:
Designed and executed social media campaigns, creating engaging content and awareness posters to boost online visibility and audience engagement.
COVID-19 Impact: Throughout the pandemic, I adapted to remote work, creating awareness postersand social media content for clients amid challenging circumstances. The experience was marked byglobal uncertainty and distress, with lockdowns and widespread news of loss. Despite these difficulties,I remained committed to delivering effective design and strategic solutions.
Communication Designer + Social Media Manager
Flexi Print, Varanasi, India
On-Site · Full-Time | Mar 2019 - Mar 2020
At Flexi Print, I excelled in creating engaging design and managing dynamic social media strategies. My role included:
Communication Design:
Delivered high-impact designs for print and digital media, including marketing materials and brand assets.
Social Media Management:
Enhanced brand presence through strategic social media campaigns, content creation, and performance analysis.
Adaptation During COVID-19: When the pandemic disrupted normal operations, I seamlessly transitioned to remote work. Coordinating with my team through virtual meetings, I maintained productivity and continued to drive impactful design and social media efforts.
Communication Design:
Delivered high-impact designs for print and digital media, including marketing materials and brand assets.
Social Media Management:
Enhanced brand presence through strategic social media campaigns, content creation, and performance analysis.
Adaptation During COVID-19: When the pandemic disrupted normal operations, I seamlessly transitioned to remote work. Coordinating with my team through virtual meetings, I maintained productivity and continued to drive impactful design and social media efforts.
Designer | Documentary Photographer + Cinematographer
Adwaita Enterprises | Kumbh Fair 2018, Prayagraj, India
On-Site · Full-Time | Sep 2018 - Feb 2019
During my tenure at Adwaita Enterprises, I contributed to the "Paint My City" project, a significant initiative during the Kumbh Mela (Fair) in Prayagraj. My role encompassed:
Design Work:
Developed visual designs for project-related materials, ensuring that the aesthetic elements effectively communicated the project's vision and themes.
Documentary Photography:
Captured powerful images of the Kumbh Mela(Fair), focusing on the vibrant and diverse aspects of the event. My photographs documented the cultural and spiritual significance of the fair, contributing to the project's narrative.
Documentary Cinematography:
Filmed and edited video content that showcased the dynamic and immersive experience of the KumbhMela. Managed all aspects of production, including planning, shooting, and post-production, to create engaging and impactful visual stories.
This role allowed me to blend design, photography, and cinematography skills in a high-profile project that highlighted one of the largest religious gatherings in the world.
Design Work:
Developed visual designs for project-related materials, ensuring that the aesthetic elements effectively communicated the project's vision and themes.
Documentary Photography:
Captured powerful images of the Kumbh Mela(Fair), focusing on the vibrant and diverse aspects of the event. My photographs documented the cultural and spiritual significance of the fair, contributing to the project's narrative.
Documentary Cinematography:
Filmed and edited video content that showcased the dynamic and immersive experience of the KumbhMela. Managed all aspects of production, including planning, shooting, and post-production, to create engaging and impactful visual stories.
This role allowed me to blend design, photography, and cinematography skills in a high-profile project that highlighted one of the largest religious gatherings in the world.
Sr. Graphic Designer + Social Media Strategist
Sagar Sign (Formerly Aditi Graphics), Vadodara, India
On-Site · Full-Time | Nov 2017 - Sep 2018
At Sagar Sign, I was responsible for leading design initiatives and social media strategies to enhance corporate identity and branding. My key responsibilities included:
Branding & Corporate Identity:
Developed and executed comprehensive branding strategies to create and maintain strong corporateidentities. Designed logos and branding materials that effectively communicated brand values and vision.
Signage Design:
Created impactful signage solutions that enhanced brand visibility and effectively conveyed messages across various platforms.
Social Media Strategy:
Strategised and managed social media campaigns to boost brand presence and engagement.Developed creative content and promotional strategies tailored to different social media platforms.
Graphic Design:
Led the design of various marketing materials, including print and digital assets, ensuring visual consistency and alignment with brand guidelines.
My role involved blending creative design with strategic social media management to drive brand recognition and achieve marketing goals.
Branding & Corporate Identity:
Developed and executed comprehensive branding strategies to create and maintain strong corporateidentities. Designed logos and branding materials that effectively communicated brand values and vision.
Signage Design:
Created impactful signage solutions that enhanced brand visibility and effectively conveyed messages across various platforms.
Social Media Strategy:
Strategised and managed social media campaigns to boost brand presence and engagement.Developed creative content and promotional strategies tailored to different social media platforms.
Graphic Design:
Led the design of various marketing materials, including print and digital assets, ensuring visual consistency and alignment with brand guidelines.
My role involved blending creative design with strategic social media management to drive brand recognition and achieve marketing goals.
Graphic Designer, Creative Controller & Strategist
WholesalePhoneAccessories.Com · Vadodara, India / NY, US
Hybrid · Full-Time | Dec 2016 - Nov 2017
At WholesalePhoneAccessories.com, a leading factory-direct wholesale supplier of mobile cellphone accessories, I held a multifaceted role encompassing design strategy, creative direction, and marketing.My key responsibilities included:
Design Strategy & Planning:
Developed and implemented design strategies to enhance the visual appeal and effectiveness of our online presence and marketing materials.
Webpage Layout Design:
Created and updated webpage layouts and design panels, ensuring a user-friendly experience and visually compelling site structure.
Visual Element:
Determined requirements for visual elements and icons, and executed design imaging to align with brand standards and enhance user engagement.
Social Media Marketing:
Designed promotional posts and advertisements for social media platforms, contributing to effective online product promotions and increased brand visibility.
Product & Marketing (Graphics):
Developed graphics and vectors for product packaging, illustrations, logos, and other marketingmaterials. Created advertisements, posters, and social media content that effectively identified products and conveyed key messages.
Design Control & Aesthetics:
Oversaw design quality, including the selection of colours, images, fonts, text styles, and layout to ensure consistency and alignment with brand identity.
Through a combination of creative design and strategic planning, I played a pivotal role in driving brand recognition and enhancing the visual impact of our product offerings and marketing efforts.
Design Strategy & Planning:
Developed and implemented design strategies to enhance the visual appeal and effectiveness of our online presence and marketing materials.
Webpage Layout Design:
Created and updated webpage layouts and design panels, ensuring a user-friendly experience and visually compelling site structure.
Visual Element:
Determined requirements for visual elements and icons, and executed design imaging to align with brand standards and enhance user engagement.
Social Media Marketing:
Designed promotional posts and advertisements for social media platforms, contributing to effective online product promotions and increased brand visibility.
Product & Marketing (Graphics):
Developed graphics and vectors for product packaging, illustrations, logos, and other marketingmaterials. Created advertisements, posters, and social media content that effectively identified products and conveyed key messages.
Design Control & Aesthetics:
Oversaw design quality, including the selection of colours, images, fonts, text styles, and layout to ensure consistency and alignment with brand identity.
Through a combination of creative design and strategic planning, I played a pivotal role in driving brand recognition and enhancing the visual impact of our product offerings and marketing efforts.
Jr. Graphic Designer + Photographer
Inhouse Communications - Ideate. Create. Vadodara, India.
On-Site · Full-Time | Sep 2016 - Nov 2016
During my time at InHouse Communications, I was integral to crafting engaging visual content andenhancing brand identity. My role encompassed:
logo Design & Brand Identity:
Designed and developed key brand elements, including the logos for
"The World of Food" (now "The Secret Kitchen by Anil Kotak") and
"LE CITY CENTRE" (a combined project by Lilleria Group & Earth Group).
Ad Campaigns:
Produced eye-catching advertisements and promotional materials that boosted visibility for services and products, supporting broader digital marketing efforts.
Print & Outdoor Media:
Created impactful print and outdoor media designs that aligned with brand messaging and achieved high visual standards.
Product Photography:
Captured high-quality product images that effectively showcased features and benefits, enhancing product promotion and marketing.
Social media Content:
Developed and executed numerous successful social media posts, driving engagement and increasing brand presence across digital platforms.
Through a combination of graphic design and photography, I played a key role in elevating brand profiles and contributing to successful marketing campaigns.
During my time at InHouse Communications, I was integral to crafting engaging visual content andenhancing brand identity. My role encompassed:
logo Design & Brand Identity:
Designed and developed key brand elements, including the logos for
"The World of Food" (now "The Secret Kitchen by Anil Kotak") and
"LE CITY CENTRE" (a combined project by Lilleria Group & Earth Group).
Ad Campaigns:
Produced eye-catching advertisements and promotional materials that boosted visibility for services and products, supporting broader digital marketing efforts.
Print & Outdoor Media:
Created impactful print and outdoor media designs that aligned with brand messaging and achieved high visual standards.
Product Photography:
Captured high-quality product images that effectively showcased features and benefits, enhancing product promotion and marketing.
Social media Content:
Developed and executed numerous successful social media posts, driving engagement and increasing brand presence across digital platforms.
Through a combination of graphic design and photography, I played a key role in elevating brand profiles and contributing to successful marketing campaigns.
Intern
Bestow: Delivering Wow! - Vadodara, India
On-Site · Full-Time | May 2013 - Jun 2013
As an intern at BESTOW, I gained valuable experience in Advertising and Graphic Design under the mentorship of Creative Director Mr. Pradip Amin and Copywriter Mr. Prakash Gowda. BESTOW is a renownedagency known for its commitment to building powerful corporate brands that offer instant credibilityand lasting value. During my internship, I worked on various projects that involved brand design and development, digital marketing, and advertising campaigns. I was actively involved in creating visually compelling designs and contributing to brand strategies that aligned with BESTOW’s philosophy of creating and protecting strong corporate brands.
As an intern at BESTOW, I gained valuable experience in Advertising and Graphic Design under the mentorship of Creative Director Mr. Pradip Amin and Copywriter Mr. Prakash Gowda. BESTOW is a renownedagency known for its commitment to building powerful corporate brands that offer instant credibilityand lasting value. During my internship, I worked on various projects that involved brand design and development, digital marketing, and advertising campaigns. I was actively involved in creating visually compelling designs and contributing to brand strategies that aligned with BESTOW’s philosophy of creating and protecting strong corporate brands.
Trainee
Rajkalp Mudranalaya Pvt. Ltd. - Ahmedabad, India
On-Site · Full-Time | May 2010 - Jun 2010
During my tenure as a trainee at Rajkalp Mudranalaya Pvt. Ltd., Ahmedabad, I received hands-ontraining in Offset and Screen Printing. This experience, from May 2010 to July 2010, allowed me to gain practical knowledge of printing techniques, processes, and industry standards, significantly enhancing my technical skills in print production.
Trainee
Jnana-Pravaha - Centre For Cultural Studies And Research, Varanasi, India
On-Site · Full-Time | Nov 2007 - Nov 2007
Workshop on Nathdwara Painting & It's Technique
As a trainee, I attended a specialised workshop on Nathdwara Painting and its techniques at Jnana-Pravaha Varanasi. The workshop was led by the esteemed Artist Sri Raja Ram Sharma from Nathdwara and guided by Dr. Anjan Chakraverty of Banaras Hindu University (B.H.U.). This immersive experience provided me with in-depth knowledge of traditional Nathdwara art, refining my skills in this unique and culturally significant painting technique.
As a trainee, I attended a specialised workshop on Nathdwara Painting and its techniques at Jnana-Pravaha Varanasi. The workshop was led by the esteemed Artist Sri Raja Ram Sharma from Nathdwara and guided by Dr. Anjan Chakraverty of Banaras Hindu University (B.H.U.). This immersive experience provided me with in-depth knowledge of traditional Nathdwara art, refining my skills in this unique and culturally significant painting technique.
Design Training
WSC, Ministry Of Textiles, Govt. Of India - Varanasi, India.
On-Site · Full-Time | Mar 2003 - Jun 2003
I have completed specialised training in Design at the Weavers’ Service Centre (W.S.C.) in Varanasi, under the Ministry of Textiles, Government of India. This program provided me with advanced skills and knowledge in design principles, techniques, and industry practices, further enhancing my expertise in the field. The training has equipped me with a deeper understanding of textile design, allowing me to integrate traditional and contemporary elements seamlessly into my creative projects.
I have completed specialised training in Design at the Weavers’ Service Centre (W.S.C.) in Varanasi, under the Ministry of Textiles, Government of India. This program provided me with advanced skills and knowledge in design principles, techniques, and industry practices, further enhancing my expertise in the field. The training has equipped me with a deeper understanding of textile design, allowing me to integrate traditional and contemporary elements seamlessly into my creative projects.